m{art}keting: The Art in Marketing

executive summary

Tom Van Wie
Founder
Brand Strategist
Marketing Consultant

m{art}keting founder Tom Van Wie is a bona fide brand passionate and marketing enthusiast who provides consultation and coaching services to media and entertainment brands. 

 

  • Expertise in multiple marketing disciplines including brand strategy, content marketing, promotions, marketing automation, digital, mobile, and social media behaviors

  • Proficient in developing and implementing editorial, creative, video, digital, and “conversation marketing” plans that deliver compelling storytelling to drive engagement

  • Demonstrated expertise in B2B strategic planning , execution, and partnerships 

  • Proficient in General Market, Latino, and Multicultural audiences

  • Team builder who can hire, manage, and inspire creative teams, vendors and staff

  • Ability to manage budgets, timelines, and multiple projects in fast paced and high volume environments

biography

In 2015, Tom Van Wie launched a new chapter of his career becoming an independent brand and marketing consultant serving the media, entertainment, and corporate culture industries. Combining almost 20 years of traditional media experience with a deep knowledge of the platforms that have now transformed the way companies engage with their audience, he identifies each client’s unique needs, challenges, and opportunities for growth. Careful to always maintain a limited and exclusive client roster, he ensures that every client receives the culture integrated attention and focus that are required to achieve the objectives they’ve established together.

Prior to launching his consultancy, Tom served as the Executive Director of Marketing for NUVOtv (now Fuse Media). Promoted four times during his eight year tenure at the network, his most notable achievements include conceptualizing one of the network’s top performing franchises (Model Latina), producing break-through creative that successfully elevated the brand’s value to affiliate and ad sales partners, and managing all internal production efforts to ready the network to go to market with the announcement of the partner/ownership with Jennifer Lopez.

The foundation of Tom’s career in television and entertainment was at Lifetime TV during the channel’s peak as the number one network in basic cable. A leading member of the “Lifetime Brand” department, he was involved in the daily planning, oversight, and operational management of brand extension businesses including the Denise Austin franchise, the Weddings of a Lifetime franchise, Lifetime Radio, lifetimetvstore.com, and all Golden Girls content featured on lifetimetv.com.

In 1994 Tom moved from a small town in Massachusetts to New York City to pursue his passion for entertainment through actor training programs at HB Studio and Weist Barron School of Acting. However, that passion was truly realized when he transitioned to “behind the scenes” roles at Jean Doumanian Productions (Woody Allen’s Sweet & Lowdown and Small Time Crooks) as well as  talent management firm Mindel Donegan (now Framework Entertainment). This move would forever alter the course of his career.