m{art}keting: The Art in Marketing
  • Tom Van Wie

m{art}keting's Masters Of Innovation 2018

Check out our picks for 2018's most notable entertainment industry innovators. These executives are meeting a time of unprecedented media EVOLUTION by boldly embracing change through INNOVATION.






Kenya Hardaway, Senior Vice President, Integrated Promotions & Multi-Platform Marketing, FX Networks

Kenya was recently recognized as an Adweek 2018 Brand Genius AND a BizBash 2018 Innovator for her extraordinary work in the industry. Her visionary campaigns have literally brought the FX network and its properties to LIFE, creating immersive experiences that have been beyond memorable and undoubtedly incomparable. In a crowded media market, where engaging our audiences at a visceral level is essential, Kenya and her team are demonstrating the boundless ability of imagination and setting the standard of excellence.



Stacey Snider, Chairman and CEO of Twentieth Century Fox Film.

MOVIE BIZ ICON & INNOVATOR - Stacey Snider! The studio legend will not be making the move to Disney when the sale of 21st Century Fox is complete. Yet, even with that knowledge, her dedication to the team and what they've built is unweaning. And as for her next chapter, she embraces the uncertainty with optimism and confidence. WHY she is, WHERE she is, is purely because of WHO she is...a true leader!


Diana Mogollon, SVP & General Manager Warner Bros. Digital Networks / Stage 13

A little over a year ago, Warner Brothers officially unveiled the launch of Stage 13 / Warner Bros. Digital Networks , an original digital content brand, that came to market with 11 critically acclaimed series. The forward thinking platform is helmed by industry vet and innovator, Diana Mogollon, who had the insight and foresight to see where and how audience content consumption trends were shifting. Diana has always been at the forefront of audience innovation. Prior to Stage 13, she was the GM for MUN2, launching and overseeing the contemporary entertainment network that shattered stereotypes and created modern and exciting content that reflected the authentic influence of modern Latino culture in the United States. A proven visionary, it is and will always be exciting to see what territory she will choose to conquer next!



Jacqueline Parkes, Chief Marketing Officer and Executive Vice President of Digital Studios at MTV, VH1 and Logo

Parkes joined MTV in 2016 and quickly applied her deep expertise and fresh approach to reinvigorate the brand across platforms. During her tenure, MTV’s prime ratings have climbed 25%, social streams have tripled, and overall digital streams have risen to more than 500M views per month this year, up +85% over last year. Prior to joining MTV, Jacqueline had a transformational career at Major League Baseball, where she served as the first female Chief Marketing Officer in professional sports. Her talent and industry impact have been recognized as Forbes’ “Most Influential CMO on Social Media,” both Crain’s and Sports Business Journal’s “40 Under 40,” an AdAge “Woman to Watch” and one of PR Week’s “Top 40 Marketing Innovators to Watch.”



Stephanie Gibbons, President of Multi-Platform Marketing, FX Networks

Stephanie Gibbons has been the visionary behind visuals and campaigns that have catapulted the cabler into a brand category all its own. A 20 year vet to the network, the cinematic quality of the marketing supports the high caliber programming seamlessly - both turning heads and churning talk in an highly competitive multi-platform marketplace.



Lee Hunt, Entertainment & Media Brand Strategist, Instructor and Industry Thought Leader

Lee Hunt is undoubtedly the MASTER of media and entertainment branding. He is an industry icon who established the infallible protocol for building brands that make an emotional connection and resonate (CHECK OUT HIS CLIENT LIST). He continues to lead the industry and innovate in this day and age of evolving audience behaviors and engagement options!



Dawn Ostroff, Chief Content Officer, Spotify

There have only been a handful of traditional media executives who have traversed the waters to successfully ride the digital media wave. And Dawn Ostroff is now at the top of the list. With the announcement of her appointment to Chief Content Officer at Spotify, a pioneer among digital brands, it is clear that her impact on digital entertainment is certainly innovative and nothing short of historic!




Lisa Gregorian, President & Chief Marketing Officer, Warner Bros. Television Group

It cannot be overstated what a true industry innovator and marketing visionary Lisa Gregorian is and, undoubtedly, will continue to be with the newly repositioned Warner Media. A Warner Brothers veteran, currently President & Chief Marketing Officer, Warner Bros. Television Group, she has seamlessly guided the brand and marketing strategy of the successful unit through the advanced technology evolution our industry continues to undergo on a daily basis.



Amy Introcaso-Davis, Executive Vice President, Development & Production E! Entertainment

If content is king, then Amy Introcaso-Davis is the indisputable QUEEN! She’s a programming visionary, veteran, and powerhouse whose magic touch has literally TRANSFORMED networks such as Bravo, Oxygen, GSN, and now E! Since arriving at the pop culture driven network over a year ago, she has presented a unique new slate of unscripted series including the much buzzed about "Busy Tonight" hosted by actress Busy Philipps.