THE NIELSEN CMO REPORT 2018
Driving brand growth through marketing has never been more important—or more complex. Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels. CMOs made it clear that it’s not more data they’re looking for, rather better insight. Click here to download the full report!
Tom Van Wie is a bona fide brand passionate with almost 20 years experience in entertainment marketing. He currently provides consultation and coaching services to clients in the media and entertainment industries.